What are your exercise habits?

fitness, exercise, work out, New Year resolution, lose weight

Once the holidays are over and the new year begins, many Americans make the resolutions to eat less, work out more and get healthier. In fact, losing weight was the top New Year resolution for 2014. I exercise regularly, and I can always tell it’s January just by the sheer increase in numbers of people at the gym! Usually by February, the people who have made the resolution to lose weight begin to dwindle. Since so many people desire to lose weight, I decided to take a closer look at people’s exercise habits.

I chose to create my questionnaire on SurveyMonkey because I was familiar with the service. I really like SurveyMonkey because it’s easy to design surveys on the site, and the finished product is easy for those taking the survey to understand. Unfortunately, with the free version of SurveyMonkey, there are some limitations. I could have weeded out a lot of responses from people who choose not to exercise at all, had that option been available. Because it wasn’t an option, I had to add a form of “I don’t exercise” as an option for almost every question.Survey, Fitness, Lose Weight, Exercise, New Year Resolution

My survey contains ten questions. The first two questions ask the survey takers their age and gender. Questions three through five, seven, nine and ten, are multiple choice and ask participants about their exercise habits. Question six is an open-ended question that asks participants how much money they’d be willing to spend on a gym membership. Question eight is multiple choice and assesses why participants choose not to exercise. All questions have to be filled out in order for the participant to complete the survey.

Through my survey questions I’m hoping to learn:

  • How many times a week people are exercising
  • What type of exercises people do
  • How much people would be willing to pay in order to keep their fitness resolutions
  • What motivates people to exercise
  • Reasons why people don’t exercise

Since creating my survey, I’ve shared the link on multiple social medium platforms, and I’ve asked my followers to share with their followers. I’m connected to people of all demographics on social media, so I’m hoping the end result will be a fairly realistic sample. The survey will be open for one week and the results of my survey will be posted and analyzed on my blog next week.

To take my survey, click here.

Pottery Barn and SEO

Picture 1One of my all-time favorite stores is Pottery Barn. If I could live inside a PotteryBarn store, I would! For anyone out there who doesn’t already know, Pottery Barn is a retail store that specializes in home decor and home furnishings.  According to the organization’s mission statement, the brand was built on the idea that home furnishings should be exceptional in comfort, quality, style and value.

With stores located across the United States and throughout Canada, as well as a website and an active presence on social media, I believe Pottery Barn will rank highly in search results.

Below are ten keywords that I believe are prominent in Pottery Barn’s branding. I conducted a Google Search on each term to see where Pottery Barn ranks according to each, and to discover where the brand could improve their SEO efforts.

1. Home decor: Page 1, Result 6

Picture 4

2. Interior design: Beyond 2o pages

3. Home furnishings: Page 1, Result 5

4. Home entertaining: Beyond 20 pages

5. Table settings: Page 3, Result 3

6. Room ideas: Page 1, Result 10

7. Home accents: Page 1, Result 6

8. Dinnerware: Page 2, Result 8

9. Dream home: Beyond 20 pages

10. Wedding registry: Page 2, Result 2

As you can see, Pottery Barn appears within the top three pages on every keyword I searched except for three.

Next, I conducted a search on Pottery Barn’s website, to see how many times I could find the keywords on the brand’s home page, including in alt tags and html. This is what I discovered:

1. Home decor: Five times, but “home” was mentioned 35 times and “decor” was mentioned 55 times on the home page and tags.

2. Interior design: Five times, but “interior” was mentioned five times and “design” was mentioned 24 times.

3. Home furnishings: Four times, but a form of “furnishings” was mentioned 51 times.

4. Home entertaining: None, but a form of “entertaining” was used 37 times.

5. Table settings: None, but “table” was mentioned 12 times and a form of “setting” was mentioned seven times.

6. Room ideas: Eight times, but “room” was mentioned 51 times on the home page, meta tags and alt tags.

7. Home accents: Three times, but “accents” was mentioned five times.

8. Dinnerware: Six times.

9. Dream home: None, but “dream” was mentioned four times.

10. Wedding registry: None, but “wedding” was mentioned 12 times and “registry” was mentioned 23 times on the home page and tags.

Picture 3

Pottery barn achieves SEO success by including these keywords not just on their home page, but throughout the meta and alt coding. Effectively using SEO helps Pottery Barn stay ahead of their competitors and at the top of the home decor game. It also ensures that when consumers turn to search for their home decor needs, Pottery Barn’s brand will rise to the top.