Think SEO isn’t a big deal? Think again! Websites that appear as the top search result in Google, receive 33 percent of search traffic, compared to 18 percent for the website in second position. The drop in traffic is even more significant between pages of search results. The first page of Google search results generates 91.5 percent of all traffic, while the second page only receives 4.8 percent of traffic.
How many times have you clicked through multiple pages of search results? Usually if I can’t find what I’m looking for on the first or second page, I direct my search elsewhere. If the content of your website or blog doesn’t rank highly in search engines, you’re missing out on a lot of business, but all is not lost! SEO guru Ian Cleary has developed several lists of ways companies can get their pages noticed and ranked higher in Google:
- Add a sitemap to help Google index relevant pages.
Link to other posts in your content, and share your post with industry experts, so they can link back to your content. Cleary says these links will help Google understand what your content is about, but I think the biggest advantage of links is helping you to appear more like a reliable, industry expert.
- Optimize your content with industry-related keywords and be sure to use keywords in images, video tags and hyperlinks. Use keywords at the beginning of your titles as well. Ex: In my title I used “SEO” first because it’s the most important word associated with my post.
Resolve an HTML or server errors.
- Share your content on Google Plus or SlideShare. Google search favors content posted and produced on both social networks.
If you’ve done all of these things to increase your SEO, the best thing that you can do is focus on producing great content. Search engines have evolved over the past several years, and a greater emphasis is placed on content quality.
Once you’ve gotten in the routine of writing quality, optimized content, measure the success of your blog or website using Google Analytics. Google Analytics can tell you the number of returning users to your page and the amount of time users are spending on your page. Google Analytics can also tell you what search terms people are using to find your content. Having this knowledge can help you optimize your content even further.
Questions to consider:
What techniques do you use to optimize your content in search engines? What have you found to be the most successful method?
How have you used analytics to help increase your SEO?