One of the keys to successful social media is content. If you create high-quality content that centralizes on a specific interest or topic, social media users are going to want to read what you have to say. As Solis said, social media is evolving into an era of content that is defined by shared interests. If you write what you’re passionate about, that passion will transcend through social media, and make a personal connection to the reader.
Pam Moore gives some great tips on how to keep your social media audiences engaged, but I think it’s a lot more concise. All 50 of her points could be summed up by number twelve: Respect your audiences’ time, attention and presence. If you’re respecting their time and attention, you will be entertaining them, listening to them, and ultimately giving them what they want.
Guy Kawaki’s advice to find and share content from other social media users is beneficial for multiple reasons. Sharing other users’ content helps you form a connection to that person, and they’ll be more likely to read your content. If the user’s content that you’re sharing is seen as a professional in your topic area, that will help you to establish yourself as a leader in the topic. I’ve found that when I’m struggling to create content on my wedding blog, sharing others’ photos or content usually helps me attract more followers. Kawaki’s advice to share content that’s trending isn’t only applicable to blogs, it’s also extremely relevant on Pinterest, a site that’s all about sharing. I’ll look for content that has been repinned a lot, and I’ll pin it to attract a larger audience.
This article talks about sharing content on Twitter when you don’t have any engaging content of your own.
I was surprised to learn that you shouldn’t include any pets or spouses in your social network pictures. I can understand why you wouldn’t want a picture of you and all of your college friends as your LinkedIn photo, because that site is geared toward business. Is it really detrimental to have a picture of you and your dog or you and your spouse as your Facebook profile picture? I don’t believe it is. Facebook is a site that is intended for personal connections, and posting personal pictures only helps you increase your human connection.
It also was surprising to me that you can tweet the same content multiple times. Despite Twitter’s transitory nature, if someone I followed tweeted the same thing multiple times in a day, I would stop reading their tweets. The repetition is like advertising, and if you keep promoting the same thing over and over instead of engaging your followers, they’re going to tune you out. Do you agree, or do you think the repetition helps to get your point across or to promote you ideas?