Meet Lauren

Although I was born and bred a proud Buckeye, I’m excited to be a Mass Communications gr63544_464740007593_5849001_nad student at the University of Florida. I’ve been obsessed with social media ever since the days of chatting with friends on AIM and sharing my prepubescent ramblings on Xanga! I’ve witnessed and experienced social media’s transition  from a device that helps people connect with friends, to a tool that companies can utilize to connect with potential consumers.

I graduated from Ohio Northern University in 2011, with degrees in journalism and public relations. While pursuing my degrees I had the opportunity to work as a reporter for several newspapers, as well as the honor to serve as editor-in-chief for ONU’s campus newspaper. I also worked in Communications and Marketing Department at Ohio Northern and the Public Relations Department at Lima Memorial Health System.

After graduation, I accepted an editing position at The Findlay Courier. Besides determining content and layout for the newspaper, I was responsible for updating stories and breaking news on the newspaper’s website, as well as posting readers’ comments. This was my first taste of how rapidly social media evolves.

Most recently I worked in the Marketing Department at CWI Gifts. The company was wanting to branch into the wedding industry, and I was responsible for maintaining a blog and Pinterest page that led reader’s to their products. I had taken a social media class at ONU, but most of the information I had learned was no longer up-to-date so I had to teach myself how to effectively use the sites. I monitored my blog’s posts and stats to see which messages were reaching the readers, and which were not.

I think social media’s role in society and the work place is only going to increase. Having a degree concentrating in social media will give me the more formal training and tools that I need to be successful in my future positions, as well as give me an edge in a competitive job market.

When I’m not on a social media site, I enjoy watching and playing sports, running, traveling and spending time with my family, friends and kitten Mylee. I’m also obsessed with all things wedding! My fiance and I are getting married May 31, 2014, so I’m constantly indulging in my obsession and planning every aspect of what will hopefully be a perfect day!

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